Building Your Aged Care Brand… What Are Your Key Messages?

How do you articulate what your organisation is all about?
 
And, how do you know that you (and your staff) are saying the right thing when responding to incidents like a death, a natural disaster, or even just an accreditation visit?

Now more than ever, consumers are able to gain greater insight into your organisation. There’s My Aged Care, social media, and other online platforms. 
 
They can more readily compare your organisation to others when trying to identify who they should go with. 
 
Charlie-Helen Robinson is today’s guest. She is a published author, and an expert in Public Relations, Communications, and Social Media Conversations. 
 

In this episode we cover:

– Why building and maintaining a brand is important in aged care
– Risk and opportunities based on work in other industries
– Specific actions aged care organisations should be doing, and
– Developing holding statements and key messages to avoid PR nightmares

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The Aged Care Executive Podcast is proudly brought to you by W&L Mobile Healthcare Services. W&L provides a one-stop-shop for aged and community care across Australia. Our 250+ staff offer Physiotherapy, Podiatry, Occupational Therapy, Dentistry, Speech Pathology, Dietetics, ACFI Consulting plus an Online Learning Platform.

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